A SELECTION OF MY WORK:
A SELECTION OF MY WORK:
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The Power of a Story Bigger than the Product.
The Power of a Story Bigger than the Product.
Evaluated Nike’s positioning and communications strategy to understand how storytelling, cultural relevance, and purpose can deepen brand equity and strengthen relationships with consumers.
Where Partnership strategy meets the fan experience.
Where Partnership strategy meets the fan experience.
Developed partnership strategy for Southwest Airlines, identifying opportunities to connect business objectives with Phoenix Suns and Mercury audiences through digital, experiential, in-arena, and community activations.
More than a shoe.
More than a shoe.
Analyzed Crocs’ market positioning, consumer behavior, and competitive landscape to identify opportunities for stronger brand differentiation, audience engagement, and sustainable growth.
Turning Awareness into Action.
Turning Awareness into Action.
Developed a research-backed communications strategy to address gaps in awareness, urgency, and credibility, identifying opportunities to strengthen donor acquisition, engagement, and long-term support.
The Hidden Cost of Housing.
The Hidden Cost of Housing.
Analyzed housing data to uncover affordability trends and their broader implications, transforming complex findings into a clear visual narrative designed to support informed decision-making.
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